Partnering for Impact – Production, Strategy, and Spectacle

Overview

Now in its third year under the direction of founder Jade Turnbull, Cairns Fashion Week (CFW) has rapidly become a hallmark of Far North Queensland’s creative and cultural calendar. This bold, high-energy celebration of fashion, creativity, and diversity provides a high-profile platform for emerging and established designers to showcase their collections, while spotlighting local talent and the broader tropical North’s creative industries.

The 2024 event marked a significant leap in production scale and audience engagement — thanks in part to a close strategic partnership with Wallfly, who joined the team to provide end-to-end event production, technical direction, and creative execution.

Event Background

CFW 2024 was staged on the Screen Queensland Sound Stage in Cairns, providing an edgy, industrial-style venue that was transformed into a high-fashion runway environment. Across two fashion showcases, the event brought together:

· 18 fashion designers

· 40+ models

· A growing audience of fashion enthusiasts, creatives, and media

· Brand sponsors and stakeholders seeking exposure in a professionally executed, visually stunning environment

Wallfly’s Role

As a strategic production partner, wallfly worked closely with Jade Turnbull in the lead-up to the event and across every detail of execution.

Our services included:

· Detailed CAD layouts and technical planning to visualise and map out the space

· 3D flythroughs to help demonstrate event vision to stakeholders and secure investment and sponsorship

· Professional producing and stage management to ensure seamless show delivery

· Full technical direction and management, overseeing audio, lighting, vision, and staging

· On-site crew and production support to manage run sheets, cues, and contingency planning

Beyond production, wallfly acted as a trusted confidant and strategic advisor to Jade throughout the journey — helping shape the creative direction, providing solutions to venue constraints, and supporting a calm, confident delivery of a high-stakes event.

Outcomes

· A polished, high-impact runway experience, aligned with industry-standard production values

· Enhanced sponsor confidence, with professional visualisations and a clear event roadmap

· Seamless delivery across two major shows

· Strengthened positioning of Cairns Fashion Week as a professional, scalable event with investment potential

· Increased brand engagement and audience satisfaction

Testimonial

“wallfly brought a level of professionalism, trust, and creativity that helped elevate the 2024 Cairns Fashion Week in every way. They were my producing partner — a sounding board, support system, and a huge part of the event’s success.”

Jade Turnbull, Founder & Director, Cairns Fashion Week

Conclusion

Cairns Fashion Week 2024 proved what’s possible when creative vision is backed by strategic, technically excellent production. wallfly is proud to support regional events like CFW to reach new heights — transforming local ambition into national-calibre delivery.

Elevating Cairns Fashion Week 2024