Overview

In May 2025, the Australian and New Zealand College of Anaesthetists (ANZCA) hosted their Annual Scientific Meeting (ASM) in Cairns for the first time ever — welcoming over 1,800 delegates from around the world for four days of cutting-edge science, immersive experiences, and connection.

Tasked with delivering this event in collaboration withe the ANZCA events team, Wallfly brought together its signature blend of technical production, digital innovation, and PCO expertise to execute a truly world-class experience — on time, on budget, and with flair.

Objectives

· Seamlessly deliver ANZCA’s largest annual event in a regional destination

· ‘Raise the bar’ in technical production for this global meeting

· Support over 190 speakers with pre-event and onsite presentation management

· Deliver fast-turnaround, high-quality on-demand content

· Promote delegate engagement through gamification and mobile integration

· Minimise environmental impact through sustainable event practices

· Use integrated digital signage for live updates across all platforms

· Showcase regional talent, venues, and local suppliers

Wallfly’s Unique Model: Integration That Delivers

What sets wallfly apart is our combined service model and our ability to integrate:

1. Technical Production

2. Digital Event Services

3. PCO-Level Project Management

This integrated approach allows us to manage every aspect of a complex event under one roof — resulting in a more efficient, cohesive, and cost-effective solution for our clients.

At ANZCA ASM 2025, this model gave a deep understanding of what was needed for success for the ANZCA events team and Waldron Smith Management, ensuring streamlined workflows, clear communication, and flawless execution.

Collaboration and Local Partnerships

Working closely with the ANZCA Events Team, Waldron Smith Management, and the Cairns Convention Centre, Wallfly took a collaborative approach from concept to execution.

We also oversaw and delivered technical production for social events at Tanks Arts Centre and Hemingway’s Brewery, showcasing the best of Cairns through atmosphere, local food, and creative talent.

We engaged local suppliers and crew, ensuring logistical efficiency while supporting local businesses and the regional economy while reducing carbon emissions associated with freight and travel.

wallfly’s role

1. Show craft & Technical Production

Our mission was to ‘raise the bar’ and showcase the region to the world.

wallfly delivered all audio-visual production across the Cairns Convention Centre, Pullman Hotel, and offsite venues. Our production team handled all aspects of design, rigging, projection, sound & lighting design, and broadcast camera’s— delivering premium technical outcomes at every touchpoint.

2. Speaker Support & Content Management

wallfly managed all speaker materials, agreements, and presentation uploads. A dedicated Speaker Support Centre ran to schedule, and every speaker was supported in a controlled, calm environment, ensuring session consistency across all stages.

3. On-Demand Content Delivery

ANZCA ASM 2025 was presented fully in-person with a high-quality on-demand library. All concurrent sessions were professionally recorded and uploaded within 48 hours — giving attendees more value and flexibility post-event.

4. Integrated Digital Signage

wallfly’s proprietary signage system powered real-time updates across door signs, schedules, sponsor loops, wayfinding screens, and the delegate mobile app — keeping information accurate and dynamic while drastically reducing paper waste, aligning with wallfly and ANZCA’s sustainability goals.

5. Engagement Through Gamification

To encourage participation and discovery, wallfly integrated gamification elements into the mobile app — awarding points for attending sessions, visiting exhibitors, engaging with ePosters, and completing feedback. This approach boosted app usage and delegate satisfaction, while helping organisers gather valuable insights.

6. ePosters & Mobile Integration

Over 350 ePosters were hosted across touchscreens and embedded into the app. Combined with personalised schedules, alerts, and interactive venue maps, the experience felt streamlined, smart, and modern.

Commitment to Sustainability

Sustainability was at the core of every decision. wallfly reduced printed materials, eliminated printed posters, reused equipment, engaged local vendors, encouraged recycling of name tags, lanyards and eliminated freight-heavy processes.

Digital signage along with a live online program and mobile-first planning enabled a 100% paper-free program — a significant milestone for a conference of this scale.

Results

· 1,800+ delegates over four days

· 200+ sessions delivered and recorded

· 100% AV uptime with real-time digital signage across all venues

· 350+ ePosters and interactive content displays

· High mobile engagement through app-based gamification

· Zero printed programs — full shift to digital communication

· On-demand access to all concurrent sessions within 48 hours

· Outstanding feedback from speakers, delegates, and ANZCA leadership

Conclusion

ANZCA ASM 2025 was more than a regional debut. It was a showcase of what’s possible when technical excellence, digital integration, and collaborative project management come together.

wallfly’s ability to deliver world-class show craft, sustainable operations, real-time engagement tools and technical expertise, made this a defining event for Cairns, proving regional Queensland has professional operators and is the ‘natural’ place for business events.

ANZCA ASM 2025 A landmark event